When an organization isn’t achieving its revenue potential, the worst case scenario may be that it is meeting its goals and is nicely profitable. That’s because much of the management team charged with growth is "comfortable". They are dealing with what they see and know and are more obsessed with validating their business/marketing plan than they are questioning its validity in today’s marketplace. If there is no challenge from ownership to improve, nothing will change.
To read the remainder of the article, click here.