THE OSBORNE OBSERVER - ROI ISSUE (PART ONE)

A good Return on Investment in a business environment is measured in various ways depending on the organization and its goals. This month's newsletter explores how important ROI is and how it might be measured in retail messaging and merchandising, sponsorships and with not-for-profits. Thanks to Karen Lynn Hope (Osborne Business Advisors), Brent Barootes (Partnership Group-Sponsorship Specialists) and Simone Brown (The CalgaryBridge Foundation for Youth) for contributing.

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